National
Many factors influence fruit and vegetable intake. Those affecting taste, appeal and food safety:
Those affecting the individual:
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demographic factors
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attitudes
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beliefs
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behaviours
To address these factors, many partners are required. Australia has developed a collaborative, coordinated approach to increasing fruit and vegie consumption through the Go for 2&5® Campaign. The campaign goal to increase the fruit and vegetable intake.
The national Go for 2&5
® Campaign is a collaborative effort between government at all levels and the private sector. The State of Western Australia, through its Department of Health had licensed the Australian Government, and State and Territory governments (with the exception of Victoria), and the private sector through
Horticulture Australia Limited who sublicense industry and other non-governement organisations.
The Australian Fruit and Vegetable Coalition (AFVC)
In November 2003, the AFVC was established by the
National Public Health Partnership's nutrition committee the
Strategic Inter-Governmental Nutrition Alliance (SIGNAL). This national partnership of industry, government and non-government organisations aimed to increase fruit and vegetable consumption of the Australian population by at least one serve over five years. AFVC membership includes: Agriculture, Fisheries and Forestry – Australia; Australian Food and Grocery Council; Australian Government Department of Health and Ageing, Australian Retailers Association; Cancer Council Australia; Central Markets Association of Australia; Dietitians Association of Australia; Horticulture Australia Limited (HAL); National Heart Foundation of Australia and SIGNAL. Secretariat for the Coalition is provided through HAL.
Building a Healthy, Active Australia