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National
Many factors influence fruit and vegetable intake. Those affecting taste, appeal and food safety:
  • supply
  • cost
  • quality
Those affecting the individual:
  • demographic factors
  • attitudes
  • beliefs
  • behaviours
To address these factors, many partners are required. Australia has developed a collaborative, coordinated approach to increasing fruit and vegie consumption through the Go for 2&5® Campaign. The campaign goal to increase the fruit and vegetable intake.
 
The national Go for 2&5® Campaign is a collaborative effort between government at all levels and the private sector. The State of Western Australia, through its Department of Health had licensed the Australian Government, and State and Territory governments (with the exception of Victoria), and the private sector through Horticulture Australia Limited who sublicense industry and other non-governement organisations.
 
A number of horticultural industry bodies have also undertaken campaign activities through Horticulture Australia Limited at a national level including, Apple and Pear Australia, Avocados Australia Limited, The Australian Mushroom Growers Association, The Australian Table Grape Association, and Summerfruit Australia Limited.  Click here for all the links to HAL member bodies.
 
The Australian Fruit and Vegetable Coalition (AFVC)
 
In November 2003, the AFVC was established by the National Public Health Partnership's nutrition committee the Strategic Inter-Governmental Nutrition Alliance (SIGNAL). This national partnership of industry, government and non-government organisations aimed to increase fruit and vegetable consumption of the Australian population by at least one serve over five years. AFVC membership includes: Agriculture, Fisheries and Forestry – Australia; Australian Food and Grocery Council; Australian Government Department of Health and Ageing, Australian Retailers Association; Cancer Council Australia; Central Markets Association of Australia; Dietitians Association of Australia; Horticulture Australia Limited (HAL); National Heart Foundation of Australia and SIGNAL. Secretariat for the Coalition is provided through HAL.
 
Building a Healthy, Active Australia
 
Increasing fruit and vegetable consumption is a fundamental component of Healthy Weight 2008: Australia’s Future – the report of the National Obesity Task force, and is a key component of the World Health Organisation's global strategy on Diet, Physical Activity and Health.