Go for 2amp;5 Logo: Vegie man
"Hi! Welcome to the 'Go for 2&5' Website"
Go for 2 Fruit & 5 Veg Logo
National
Fruit and vegetable promotion is an Australian health priority due to:
Fruit and vegetable promotion is an Australian health priority due to:
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inadequate consumption levels
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evidence of considerable health benefits and related health system savings
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consumer amenability towards fruit and vegetables
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limited expenditure on fruit and vegetable advertising and promotion compared to less nutritious competing foods
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identified misconceptions and barriers
The national Go for 2&5® campaign is an Australian Government, State and Territitory health initiative. Supported by industry, and other organisations with an interest in promoting good health. States and Territories supported the campaign through the placement of advertising, public relations activities and dissemination of information resources.
Australian Government
The Australian Government launched a $4.76 million Go for 2&5® campaign on 28 April 2005 as part of the Building a Healthy, Active Australia initiative to address over weight and obesity.
The multi-strategy campaign included:
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TV - three 30 second ads ran for 10 weeks on channels Seven, Nine, Ten, SBS, ABC and Pay TV from April to July 2005
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Magazines - full colour ads targeting grocery buyers with children ran from May to September 2005.
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Radio - ads were broadcast in 10 languages, Chinese (Mandarin), Indonesian (Bahasa), Vietnamese, Korean, Japanese, Farsi, Arabic, Russian, Turkish and Khmer
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Point-of-sale promotions in shopping centres (shop panels and shopping trolleys)
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Online advertising
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Publications - consumer booklet, poster and recipe cards