SA

SA Health launched the South Australian Go for 2&5^® social marketing campaign in February 2008 to help reduce the risks of poor nutrition, overweight and obesity and chronic disease. To be implemented over several years the campaign aims to substantially increase fruit and vegetable consumption.

Phase two of the statewide Go for 2&5 fruit and vegetable campaign, launched on 12 July 2009, commences at a time when ambitious new national targets have been set to increase fruit and vegetable consumption.

Most South Australian adults and children eat less than the recommended amounts of fruit and vegetables, particularly vegetables. Data collected in July 2008 shows that South Australian adults on average consume around 1.9 serves of fruit and 3.3 serves of vegetables every day, an increase of approximately 0.2 serves of fruit and 0.2 serves of vegetables per day since July 2006.

Although increased consumption is needed in all age groups, research suggests the campaign should target adults aged 25 – 54 because they are the main food shoppers and meal preparers and have the most influence over what their families eat. The campaign aims to reach adults with children aged up to 12 years and people from lower socio-economic backgrounds.

Television is the major advertising medium used to deliver the campaign message in phase two of the South Australian Go for 2&5 campaign. Three commercials will be screened across the state. Recipes in the press, shopping trolley advertising, point of sale promotion in local supermarkets and fruit and vegetable shops, community education resources, and community events will reinforce the television advertising. An information pack has been sent to approximately 5,000 South Australian organisations, such as local government, health services, community organisations, schools, childcare centres and libraries, to encourage them to get involved in the campaign. Many of these organisations support the campaign through activities that promote fruit and vegetable consumption. Resources in the information pack include 2 new posters that will complement the television commercials explaining what constitutes one serve of vegetables.

For more information about the current South Australian Go for 2&5 campaign read the phase two Campaign Information Bulletin. For information on phase one of the campaign read the phase one Campaign Information Bulletin.

To order Go for 2&5 resources in South Australia, complete the Resource Order Form and return via email, fax or mail (details are on the order form).

Further enquiries can be directed to the Health Promotion Branch, SA Health on (08) 8226 6329 or email hpb@health.sa.gov.au