State campaigns - QLD

WA NT SA NSW ACT VIC QLD National
WA | NT | SA | NSW | ACT | VIC | QLD | National
 QLD Resources
Minimize

Aboriginal and Torres Strait Islander Queenslanders

A campaign targeting Aboriginal and Torres Strait Islander Queenslanders was launched in February 2009.
In 2010 -2011 campaign strategies include:

  • The 30-second television community service announcement (CSA) through Imparja television and National Indigenous Television (NITV)
  • Bush beef stir-fry CSA featuring Dale Chapman
  • A 30-second radio ad developed from the television community service announcement
  • Full page press ads in both the Koori Mail and Torres News (Slam Dunk)
  • Recipe point ads including recipe card inserts in Koori Mail (8 weeks) and Torres News (4 weeks)
  • Local activities through an extensive network of health workers and nutrition promotion staff
  • Distribution of resources and recipe cards

 

TV

  Community Service Announcement Read script (PDF 334KB)
 
Bush Beef Stir-Fry



>>Read Bush Beef Stir-Fry script (PDF 1.6MB)
 

 

Radio

  Listen to Rohanee Cox Tinned and Frozen Radio ad Read script (PDF 1.1MB)
  Listen to Rohanee Cox Tips Radio ad Read script (PDF 1.1MB)
  Listen to Rohanee Cox Health Radio ad Read script (PDF 2.1MB)

 

Press Press
To view the press ads click on the links below.

  Slam Dunk Fruit and Veg Press ad (PDF 442KB)
  Bush Beef Stir-Fry recipe pointer ad (PDF 1.6MB)
  Outback Apple Crumble recipe pointer press ad (PDF 1.9MB)
  Vegetable Pie recipe pointer ad (PDF 2.5MB)
  Vegetable Tuna Pasta recipe pointer ad (PDF 1.5MB)

 

Publications Publications
To view publications click on the links below.

  Healthy Lifestyle Cookbook (PDF 2.8MB)
  Fuel to go, go, go Poster (PDF 549KB)
  Slam Dunk Fruit and Veg Poster (PDF 1MB)

 

Recipe Cards Recipe Cards

  Bush Beef Stir Fry (PDF 1.5MB)
  Outback Apple Crumble (PDF 963KB)
  Vegetable Pie (PDF 1.2MB)
  Vegetable Tuna Pasta (PDF 1.2MB)